Jurgen Cautreels is an internet market, influencer, and entrepreneur. He has spent most of his life figuring out what works and what doesn’t in the world of digital marketing. He has also seen many strategies come and go in the marketing world and believes that it’s time for many businesses to ditch some old habits.
Jurgen Cautreels agreed to share a list of some of the most popular internet marketing trends that have long outlived their best buy date. You may be using some of these strategies or know a few websites that do. These are strategies that have been replaced and can be updated to perform much better. Let’s take a look.
Widespread Ad Targeting
Businesses used to target just about anyone who would listen, but nowadays, it is much better to find a target audience and hit them with everything you have. There are a few reasons for this change, but technology is the most prominent.
Thanks to technology, it has never been easier to find out who is visiting your website, where they’re coming from, and which other websites they’re visiting. This information lets experts like Jurgen Cautreels create amazing, specific strategies that will entice any business’s target audience.
Long Form Sales Pitches / Letters
Businesses could get away with long biographies and sales letters when the internet was fresh and fun. Nowadays, however, we need to keep things short and sweet. The catalyst for this change was the sheer number of online businesses being created.
There are just way too many businesses for customers to read everyone’s long-form sales pitch. The same can be said for video advertisements. Thanks to platforms like TikTok and Youtube Shorts, people expect short videos that get to the point.
By busy, we’re referring to websites with fancy text, flashing images, colorful layouts, music, and many more bells and whistles. These things just aren’t necessary and do not come off as modern.
Modern websites are clean, sleek, fast, and function well on any device. This is what customers expect, and having a clean layout tells them that your business is modern.
Many businesses use fake reviews, and they have become less and less effective over the years. Real reviews are absolutely fantastic, but fake ones just do not have the same ROI.
There are a few reasons for this. First of all, customers are smart, especially after being exposed to this strategy for years. They can see straight through a fake review. If they cannot click the Google Profile and read other reviews from the same person, they’ll sense something is fishy and become immediately suspicious of your website.
While fake reviews shouldn’t be overly-used, there is another side to the coin. Some businesses try to accomplish strictly organic growth on social media platforms like Facebook, Twitter, etc.
The truth is that every year it becomes much harder to find strong organic growth. The reasons range from customers’ behaviour to the algorithms these websites use. So, it’s okay to pay for ad space and even required in many cases.
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