CBD products are growing in popularity for a variety of reasons, but the message is somewhat restricted due to limitations placed on CBD marketing and advertising. Facebook CBD ads are prohibited, Google AdWords is only now beginning to test out CBD ads on their platform, and other social media platforms ban paid CBD ads.
So there has to be another method for marketing your CBD products, right? Of course there is. Finding the right method for your business is essential as developing leads can literally mean the difference between success and failure.
Finding those alternate methods of advertising is what helps keep the CBD industry growing despite those Facebook ad restrictions.
One method of advertising that is really gaining traction is through affiliate marketing. If you have been in the marketing business for a bit, you may have heard the term. This will give you a greater understanding of the impact that it can have on CBD products.
Affiliate Marketing for CBD
Affiliate marketing is a method of marketing where a company or website acts as an affiliate to another company and promotes their business or website on their own website for a commission. Affiliate marketing fees are typically based on performance – those affiliates get a percentage of commission based on the sales of your products – so working with them is a low-risk method of getting qualified traffic through approved means.
Best of all, there are a number of CBD affiliates out there that have gained a positive reputation within the industry. Networks like CannAffiliate, ShareASale, and Clickbank are three of the more well-known affiliates out there that can greatly benefit CBD companies.
Driving online sales for CBD brands that are in desperate need is perfect for affiliate marketing. If you have flexibility and can try other methods, it might be worth it to get access to a larger audience, but this is as tried and true a method as there is.
Facebook CBD ads are not a thing yet, so that is a massive market to miss out on. But gaining regular, consistent access to your target audience can help keep sales steadily climbing if the right affiliate is picked and the right advertising plan put in place.
There is still much to be learned about CBD marketing, especially while some states still restrict the purchase and use of CBD. Until then, methods such as these will be the preferred method for CBD marketing and advertising.