Did you know that only 16% of companies say that they are delighted with their company’s efforts to engage customers on social networks for services and support?
We all know the importance of engaging customers. It is every business’s priority to improve its customer experience. How then, is it that only very few are doing an excellent job of engaging their customers?
One of the reasons could be a challenge in delivering the right message.
Without a proper media strategy, your message may never reach the intended audience, and your brand’s reputation may be at stake.
PR master Rhonda Swan, understands the importance of positioning the brand correctly. No matter the goal, effectiveness is vital.
Rhonda is the CEO & Founder of the Unstoppable Branding Agency, a company that specializes in helping other companies, businesses, executives and CEOs develop a clear, strong, and ‘sexy’ brand image, message, and media strategy to amplify their brand.
With over 18 years of experience in the digital space, Rhonda understands perfectly the importance of media planning. Over time, she has helped thousands of brands scale, while at the same time has built several multi-seven figure businesses.
Read below, as Rhonda explains critical strategies to deliver the right message to the audience.
- Know your audience inside out
Before you venture into crafting the right messages, you need to know your audience inside out. Here are some of the questions you can ask yourself:
- What are their likes and interests?
- What do they like about your brand?
- Which media platforms do they currently use, and why?
Having the answers to these questions means that you can then craft a message that you can narrow down on your target audience, be empathetic about their needs and problems, reach them effectively, and craft a message that resonates with the audience. Also, guarded with this information, you can tailor your value proposition better, and in the end, incorporate a call to action that gets people reacting.
- Tailoring your message
Now that you understand who the audience is, it is time to focus on the message. The message is what you are delivering to the audience. The goal here is to make the message as relevant as possible. The success of your brand communication depends upon the relevance of your messaging.
Every brand should aim at delivering the right message. Messages should offer value. As such, the message should answer why the audience should care, let the audience understand what you are offering, and have a vivid call to action.
Rhonda notes that with the right message, you will be able to drive your brand awareness, engagement, and loyalty.
- Know what channel to use
As noted in the first point, understanding your audience gives insights into the media platforms that the audience prefers. You can use this information to target your messaging more intentionally.
When approaching a new target audience, say on social media, Rhonda recommends that you approach others the same way you would like to be approached.
Rhonda’s advice to businesses is to explore social media platforms, to increase their reach as much as possible. At Unstoppable Branding, the team leverages social media and digital publications to build clients’ brand images. Rhonda ensures that her clients efficiently market themselves across all platforms to reach customers across the globe. She acclaims that in the digital space, there is no limit to how much you can grow your business.
- Leverage messengers
Imagine how influencer marketing has changed the way brands interact with the audience.
Every brand yearns to establish trust with their audience. However, this process can take time, and sometimes end up not yielding the desired results. Messengers include influencers, experts, or connectors who influence your audience.
Messengers help you to convey and amplify your message to your audience more effectively. For example, Rhonda’s digital agency helps brands position themselves across multiple media and digital platforms. Some of her clients are published in top-tier publications like Forbes, Inc, Entrepreneur, and Fast Company.
So there you have it, some of the key strategies that you can start implementing right away to deliver the right message to the right audience and through the right channels. Connect with Rhonda to learn more about her work.
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