Social media agencies are snowballing as more businesses and brands integrate social media marketing into their digital marketing strategies. However, not all agencies are thriving. Why? Everyone wants to do what is cool, and many have started social media agencies because it is ‘cool.’ Doable.
For serial entrepreneur Leo Olsen, he knows what it takes to run a successful social media consultancy company. Leo started his career at a young age. By the time he was 19 years old, he had established a marketing company, Mastermind.com that he later sold to ClickFunnels. Leo became a millionaire at only 20 years of age and is now focusing on helping other brands to increase their reach and conversion using social media. To get to where he is now, he has a lot, and this is what he has to share.
- Have a specific niche
Most social media agents are jacks of all trades. They claim to be able to handle whatever comes their way, as long as it is under social media. However, as in any other profession, social media agents need to have a specialty in what they can do. With so many businesses out there, one industry can’t work for another. Specializing allows the agents to fully understand a specific niche in-depth, hence engaging the audience in a more meaningful way. Leo Olsen advises that it is easier to put your energy into one niche and build a profile before moving on to the next.
- You must show results.
More and more, businesses continue to use metrics to determine the effectiveness of their social media campaigns. They use the data to make informed decisions and explore areas to improve on. As a social manager, not only is it essential to produce results for the companies you are working for, it is also crucial that you guide the businesses in using the data in making decisions. As a consultant, begin by defining the marketing goals, the feasibility of those goals, and what social success looks like. By having a goal to work with, you will be able to plan your work accordingly and showcase results that demonstrate the ROI to your clients.
- Ask questions
Leo says that the biggest mistake a consultant can make is to pretend that they understand every client’s requirements. As you discuss the goals and strategies with the client, it is essential to ask questions to ensure that you fully understand the client and their expectations. Leo notes that by asking all the right questions, it makes the work easier for you, as you have clarity. You can also work on multiple projects, as you are aware of the requirements of each client. By asking the right questions, you can:
- Get all the essential information you need for your project
- Encourage clients to think of things they would not otherwise think about
- Help the client clarify their ideas
- Promote conversation to develop a shared understanding of a situation
You will only make life easier for yourself.
- Sell High Ticket Projects First
Any business needs resources to grow. Leo advises startups that you focus on selling your higher ticket items to have enough margins to cover your necessary costs and growth. If you have tried to do your marketing, you’ve probably noticed how difficult it is to get traction. On top of implementing all the things you need for the clients for your own business, the essential thing that you need is capital. That is why you need to focus your energies also on seeking opportunities that have high returns.
- Use a personal brand.
People tend to relate better to other people. In other words, it is vital to building a personal brand that resonates with the audience. Simple things like running a podcast or sharing valuable content goes a long way in establishing that connection with the audience. Never stop being useful to your clients. You can use your brand to articulate who you are, what you do and how you help others
Leo Olsen has a lot of experience in digital marketing. He started a business from zero to millions in less than two years. To learn more about his work, connect with him here.