YouTube has more than one billion viewers worldwide. That’s a tremendous deal for travel businesses! Simply said, watching a video about a travel destination or experience can motivate someone to plan and book their next vacation. Alice Ford, a TV host, writer, and adventure filmmaker could safely agree that she is a beast in the solo female adventure tourism field and video content creation and she has some basic strategies on how you can use Youtube to promote your tourism business.
#1. Start A Channel
First things first, if your brand doesn’t already have a Youtube channel, it’s time to start one. Signing up is simple and only requires the main user to have a google account. There are many reasons to start a Youtube channel, but the most important is the fact that video is the fastest growing sector of marketing and the #1 best way to get in front of your customers.
#2. Customize the design of your channel
Your tourism brand should be instantly recognizable to viewers who find your YouTube channel. In order to effectively represent your company, it is important to post a cover photo and profile image. These should have a consistent appearance across your social channels, so use the same logo you have on other accounts like Facebook or Instagram. For the banner image choose a photo that represents one of your most well liked tours, places or experiences.
Keep in mind that 2560 x 1440 pixels is the ideal channel art size. A great place to change and customize channel art is on the free version of Canva.com.
Use your company logo as your profile photo as a general guideline.
You will also need to make sure you fill out the About Us section and link to your company website and social accounts from your profile page as well.
#3. Optimize your videos
YouTube has a significant presence in Google’s search engine results due to its status as a Google property. What that means is that video should be made with SEO in mind when it comes to title, text and content.
These videos may be optimized in various ways to benefit from both YouTube and Google’s search engine results. Consider these:
- Before you publish a video to YouTube, optimize the filename for relevant search terms.
- Make sure the video is public and not private or unlisted.
- Make sure your video’s title contains useful search terms that match your filename.
- Write thorough, keyword-rich video descriptions. Use the https:// prefix before the www if you include a link in the description, so it goes live. Since these are the first 22 words on the query page, use them wisely.
- Your video should include appropriate keyword tags, but avoid using too many, if you are unsure of what keywords to use, you could download TubeBuddy or VidIQ which both have great optimization options
- Create visually stunning and easy to read thumbnails.
- These should catch viewers’ attention when they see the video. Create your own in Canva if you prefer something other than YouTube’s three options.
#4. Organizing Your Channel With Playlists
The next step is to use playlists to organize your videos. Playlists can be created from the Customize Channel tab on your home page. This is where you can select a main featured video that will play when anyone visits your page. As well as create featured sections with playlists that will show organized videos on your profile page.
Your featured video should be an introduction to your company video or your best video. Featured sections should depict different series or subjects that your customers may be interested in viewing. Take a look at Alice’s homepage to get some ideas.
Playlists will help viewers to browse your content and discover more about your tourism and adventure experiences.
For Tourism Agencies
- If you have only a few videos on your channel, curate some excellent ones from your state’s or region’s tourist organization or YouTube channels of related tourism enterprises
- Make playlists of the many local experiences that appeal to your intended audience and help encourage people to visit your area. Playlists can feature your own videos and those of other content creators or brands and help with your channel SEO.
For Tourism destinations
- Make playlists of the must-do activities in your travel destination, and then add excellent films from travel agencies and local tourism organizations.
Say Yes to Youtube
YouTube is quickly becoming one of the most effective platforms for sharing travel information. It’s faster, more graphic, and has a wider reach than ever before! Not only that but video is the fastest growing sector of online media and the best way to reach your audience, so there is no better time than right now to say yes to youtube.
Just make sure to stay authentic to your brand so that with each video on a new location, food, or activity, it continues to inspire and educate.
Whatever you create or share on your channel don’t forget to promote sustainable traveling so that, collectively, the people get an idea of how to save the planet, even while discovering it. YouTube channels are an excellent method to provide travel advice. People enjoy watching them because they allow them to connect more directly with the people, place and experience.Visit Alice Ford’s Youtube channel for ideas that you could execute on your channel for guaranteed success you can even download her guide to successful youtube videos here. You can also plan your next trip with TravGanic; to inspire responsible community based tourism.
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